Friday, 9 October 2015

Want to Drive Innovation? Focus on Cultural Nouse Not Technical Know-How

In all our firms we rely on staying innovative to beat our competitors and capture market share. But it's often assumed that it’s the application of science and technology per se that provides the `secret sauce` for differentiation and is the key driver of new product, process or service development success. This appears now not to be the case. Recently, a research study conducted by the University...