Wednesday, 15 July 2015

Want to Sell Your PR Firm? Avoid Developing a Case of PVVS.

It’s pretty well accepted that the skills and personality required to be effective in leading a start-up operation are unlikely to be the right tools the take the same company to maturity and/or eventual sale.  In the PR industry the failure of individuals to realise this maxim is inextricably linked to cases of Proprietorial Vanity Valuation Syndrome (PVVS)  It’s an industry where...