Friday, 30 January 2015

Y oh Y oh Y –The Importance of Knowing Your Audience

I’m shortly going to give my first couple of guest lectures to the current EMMS (Executive Masters in Marketing and Sales) cohort. EMMS is a post-graduate degree taught between the very pleasant campuses of the ESADE Business School in Barcelona and the SDA Bocconi School of Management in Milan. Both are ranked global Top 20 business schools, I’m glad to report. The `Executive` bit refers to the...

Wednesday, 21 January 2015

Encouraging Entrepreneurship - Do As I Do, Not As I Teach

Given the nature of my daily work it always astounds me that only around 10 per cent of the world’s adults can be regarded as entrepreneurs.  But their influence vastly outweighs their number.  It’s this minority that are significant drivers of economic growth and, crucially, of the innovation that leads to sustainable growth and job creation. It’s axiomatic, then, that to progress we...