People often ask me what it takes to deliver a really
successful PR campaign. These days they believe usually that it revolves around
some stunt that drives digital media virality.
If that was the case then cute kittens would already have decided most of
our futures except for those not yet drawn helplessly to the tractor beam of social
media, of course.
No, if you really want to get bangs...
Wednesday, 30 April 2014
Wednesday, 23 April 2014
Keeping Competitive Means Unleashing the Perennial Gale of Creative Destruction
If the succession of eye-watering valuations of pre-IPO companies in recent weeks has taught us anything, it's that the perceived power to disrupt is very valuable - particularly if you are seen as a bona fide disruptor.
Darwin identified that the creatures that evolve to adapt most successfully to their surroundings, are the ones that avoid extinction. That means changing shape and habits...
Written Wednesday, April 23, 2014 by Unknown
No commentsGive Perfect Curve the Swerve or End Up at PR W1A
Back in 2012 whilst being confined to a post-operative `Bedquarters` I had the opportunity over a number of days to put my iPad to its most satisfying use. Catching up on what was worth watching on television via BBC iPlayer, ITVPlayer and 4OD.
Given my normal consumption of entertainment through television is miniscule, it was a bit of an eye-opener. In particular, I discovered...
Written Wednesday, April 23, 2014 by Unknown
No commentsCommon Sense Ain't That Common
One thing has stood out to me in running fast-growth technology and business-to-business PR firms for nearly 30 years. It is the continuous claim from the entrepreneurs I meet that when trying to build a team they ‘just can’t find the right people.’
Despite unprecedented investment in the education system, there is always a steady stream of stories about jobs that can’t be filled. A recent...
Written Wednesday, April 23, 2014 by Unknown
No commentsNothing Communicates Like Contentment
Deep in my LinkedIn Profile, in the section marked 'Additional Info – Interests' it says latterly 'anything with wheels, hulls or boots attached that goes fast.' What this really means is that I love driving cars, riding motorbikes and bicycles, sailing catamarans and downhill skiing. It’s all about the feeling of the control of motion in all its forms. Nothing remarkable about that, though,...
Written Wednesday, April 23, 2014 by Unknown
No commentsTuesday, 22 April 2014
Think Net-a-Porter, not Michael Porter
As an academic in the early 1980s my colleagues and I spent much of our time mostly paid for by government and quangos - pondering the wonders of innovation theory in order to produce the silver policy bullet that would revive the UK economy.
Many of my former esteemed colleagues are still earnestly involved in the same endeavour. I’m constantly amazed by the readiness with which their outpourings,...
Written Tuesday, April 22, 2014 by Unknown
No commentsCOC, Bull and The Art of Clarity
For anyone frustrated by the process of creating high quality content as part of their marketing campaigns - or abhors the unthinking gobbledegook churned out by so many corporate communications departments and agencies - a column by Financial Times’ columnist Lucy Kellaway is a real treat.
In her 2013 piece "The first word in mangled meanings" she first sticks it to corporate...
Written Tuesday, April 22, 2014 by Unknown
No commentsA Bit Of A Brent Or Even A Complete Cnut? Time To Check Your Emotional Intelligence
`There is no `I' in team' goes the management-speak, a phrase so trite that it found its way dripping in irony into the sitcom The Office. Here, lead character and paper merchant Wernham Hogg’s Slough branch manager, David Brent, epitomised the very worst sort of insecure, narcissistic, self-absorbed executive. Nonetheless like all great comedy, The Office was satire on the truth and the reality...
Written Tuesday, April 22, 2014 by Unknown
No commentsYour Generation Don’t Mean a Thing to Me
In decades of running business I've recruited hundreds of people (possibly thousands, I've long since stopped counting) many of whom have gone on to run their own firms or hold senior positions in major technology companies. I'm lucky enough to still be mentoring many of them, and these days, never a conversation goes by without the complaint that they can't find enough of the right people and that...
Written Tuesday, April 22, 2014 by Unknown
No commentsStuff and Puff: The Dangerous Game of Technology Prediction
One of the world's most dangerous pursuits isn't great white shark wrestling or tsunami surfing - it's predicting the future. Just look at past attempts to envisage how we live today. You'd find that most have been very wide of the mark.
Having some idea about how things are likely to shape up is, of course, a fundamental aspect of investment decisions. There's always only a slim chance of...
Written Tuesday, April 22, 2014 by Unknown
No commentsWhen Strengths Become Weaknesses
One of the things I've always thought important as you grow a company is self-examination. Not a good feel around your personal places – although that's an important thing to do – but a process by which you look regularly at the challenges facing your firm and how equipped you are as a person to deal with them.
It's only natural for entrepreneurs to try to make the most of their strengths....
Written Tuesday, April 22, 2014 by Unknown
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